{"id":12218,"date":"2022-10-16T20:37:17","date_gmt":"2022-10-17T02:37:17","guid":{"rendered":"https:\/\/www.pjmaclayne.com\/?p=12218"},"modified":"2022-10-16T20:37:22","modified_gmt":"2022-10-17T02:37:22","slug":"marketing-wins-and-losses-openbook-blog-hop","status":"publish","type":"post","link":"https:\/\/www.pjmaclayne.com\/?p=12218","title":{"rendered":"Marketing Wins And Losses #OpenBook Blog Hop"},"content":{"rendered":"

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October 17, 2022<\/strong><\/p>\n

Most of us (or maybe all of us) struggle with marketing. What are your top 3 marketing tips?<\/strong><\/p>\n

First, a confession. As some of you know, I moved across the country this summer. I’ve none almost nothing in the way of marketing for over six months, but am trying to get back on track. But marketing is tough.<\/p>\n

I’ve tried a lot of things. Various social media, ads, blogging. None of them have propelled me to the top. That hasn’t stopped me from trying again. So here are my recent top three.<\/p>\n

3. Amazon Ads<\/strong>. They are pricey and don’t always work. I swear The ‘Zon plays with the algorithm and some months the ads sell books and other months they don’t. I can’t budget for what each month will cost me unless I turn the ad off and on, and I don’t have the energy for that. (FYI-I dipped my toe in FB ads a couple of times several years ago and got no results.) I’ve used commercial reader newsletters in the past, and it’s time to make another attempt. Which of my books would you like to see go on sale?<\/p>\n

2. Podcasts<\/strong>. I’ve really enjoyed doing podcasts and would love to do more. (I’ve got one scheduled with SapphireJBlue this week on Thursday the 20th. Check my home page for more details as far as the time when I get the info.) I don’t know if I sell any books from doing podcasts, but I love talking about my stories! I guess they are a newest form of word-of-mouth advertising.\u00a0<\/p>\n

1. In-person book signings. <\/strong>(More word-of mouth.) <\/strong>I did one this past weekend with the Beaver County PA Libraries with moderate success, but it was fun. I think that’s where I shine-talking with readers one-on-one. Now that I’m mostly settled into our new home, and don’t have to worry about interfering with a job, I’m trying to set up more public appearances. I’ve got a list of possibilities to work on, and I am looking at one in New Castle, PA next summer.. (Procrastination is not my friend.)<\/p>\n

There you have it. My top three marketing tools for the moment. I’m afraid my current state of reader engagement is limited. Hopefully some of the other authors on this hop can provide better ideas. Follow the links below to find out.<\/p>\n

As always, until next time, please stay safe.<\/p>\n

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You are invited to the Inlinkz<\/strong> link party!<\/p>\r\nClick here to enter<\/a><\/div><\/div>\r\n