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November 25, 2019<\/strong><\/p>\n We’ve touched on this in the past, but it bears repeating. What\u2019s the best way to market your books?<\/strong><\/p>\n It’s the eternal question for those of us struggling to sell books, looking for a break, trying to find how to reach the right audience. It’s not easy. It takes a lot of time and energy. And I’m no expert.<\/p>\n What I do have is some experience. And I’m happy to share. Take it with a grain of salt, because I certainly haven’t found the magic formula.<\/p>\n Before I begin, I’m going to refine the question a bit and answer in two different sections\u2014what I enjoy doing, and what sells the most books.<\/p>\n Me at the Deadly Realities book signing.<\/p><\/div>\n First, what I enjoy doing. I love going to events. Book events, cons, heck, this year I attended a chili festival. Anyplace where I can look the public in the eye and try to sell them my books. And talk to them about my stories and what they like to read in general. I consider it a win if I make enough to cover my table fee and what I paid for my books. Everything beyond that is a bonus.<\/p>\n Of course, one of the great parts of going to events is meeting other authors and vendors. Even if they don’t buy a book or two, it’s fun hanging out with new people. Or ones you’ve met at other events. I’m looking forward to the Bizarre Bazaar\u00a0 in Loveland, CO this weekend (Saturday Nov. 30th). This will be my third year and it’s always an entertaining day.<\/p>\n What sells the most books? Paid ads in various readers’ newsletters., especially when the book being advertised is on sale. (I don’t do free books, but that a discussion we’ve had before and I won’t get into this time.) There’s a bunch of them out there. Some of my favorites are The Fussy Librarian, Book Doggy, and of course, ENT- EReaders News Today. I’ll be trying a new site next week, that came highly recommended by another author. It’s called Book Rebel, and we’ll see what happens. I haven’t even tried for a BookBub ad because their price is too steep for my pocketbook.<\/p>\n I understand the boost you get from those sites is temporary, but gosh darn it, if feels good to see the numbers go up on Amazon and other book selling sites.\u00a0<\/p>\n What doesn’t work for me? I can’t use Facebook to sell a book no matter what I try. Ads, posts, groups, I get crickets. Blog tours don’t do me much good either. And Twitter? Does anyone sell books on Twitter?<\/p>\n What’s on my to-do list? I want to try an Amazon ad. I’ve done my homework, and I think it has potential, although some articles say the ads are past their peak. We’ll see. I won’t hold my breath.<\/p>\n I’m hoping my fellow authors have additional wisdom to share. And if you know something I don’t, please tell me about it in the comments!<\/p>\n P.S. For those of you in the Unites States, I hope you have a Happy Thanksgiving.<\/p>\n November 25, 2019<\/p>\n We’ve touched on this in the past, but it bears repeating. What\u2019s the best way to market your books?<\/p>\n Rules: \r\n![\"\"](\"https:\/\/i0.wp.com\/www.pjmaclayne.com\/wp-content\/uploads\/2019\/11\/76697214_2443960455864834_1425305238142713856_o-200x300.jpg?resize=200%2C300\")
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