You Want To Sell Me What? #OpenBook Blog Hop

 

June 7, 2021

What commercial do you hate? What commercial is your favorite? (YouTube link us if possible) Have you ever gotten an idea for a story from a commercial?

DISCLAIMER: This is another post in the “Why did P.J. pick this topic?” category, because I don’t watch TV. One reason is because I HATE commercials. What I love to do is pick them apart, point out all the weak spots and generalizations, and ruin my husband’s TV watching experience. I have learned to ignore them even if I am sitting in the same room. I used that in my Harmony Duprie Mysteries. Harmony doesn’t watch TV either, except for the weather and the occasional documentary.

That doesn’t mean I’m not exposed to commercials. Yes, I see them from the corner of my eye even if I don’t pay attention to what they are selling. And hate is a strong word, but there are some that I strongly dislike. Sorry, Flo with Progressive Insurance, I’m side-eyeing you. 

I get it. The commercials are supposed to be humorous. But they don’t make me laugh, and Flo’s ‘personality’ grates on my nerves. I’m amazed the advertising company keeps using the same setup, but it must reach the audience they want. I’d think lots of people would be tired of it, but I’m no marketing guru.

That’s part of my issue – how frequently a commercial is aired. Show it me me one time and I may be mildly amused. Play it five times in the same day and I’m over it. Done. Don’t want to see it again. I wasn’t going to buy the product anyway.

Are there any commercials I enjoy? Hmm. The only ones I can think of I caught on YouTube, and I’m not sure they’re being played on TV. They are from Realtor.com, and feature a series of monsters looking for new homes- and what happens when they find one. I’ve seen four different versions, and I like the vampire one the best. https://www.youtube.com/watch?v=T5UPI8x70ag

The question about having been inspired by a commercial? I’m not touching that one with a ten-foot pole. I think you know the answer.

I’m sure there are creative commercials out there, so I wonder what the other authors will come up with. Let’s find out by following the links below.

And, until next time, please stay safe.

June 7, 2021

What commercial do you hate? What commercial is your favorite? (YouTube link us if possible) Have you ever gotten an idea for a story from a commercial?

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10 Comments

  1. Is it worth creating adverts? Everybody either doesn’t watch them or fast-forwards through them, lol.

    • They must produce results because why would companies dump thousands if not millions of dollars into them if they didn’t?

  2. Amazon ads do sell books, in my experience. They’re costing me less than I make, but I have to be very careful with them or they’ll eat my budget.

    I had to take a marketing course for my degree more than 30 years ago, and back then they said advertising produced double-digit results over costs and sometimes — if you had a really good one, it produced thousands for every cent spent. There’s a saying in ad work — “Every nickel you spend comes back to you dressed up as a quarter.” I think, however, that was back in another era and it probably comes back dressed like a dime these days.

  3. Pingback: PJ MacLayne’s Article | aurorawatcherak

  4. I am with you on Flo. She needs to go. Surely they have somebody, somewhere in that company who can be creative.

    • I was amused by the couple of commercials that highlighted Jaime and his accomplishments. But nothing would make me want to buy their product.

  5. Roberta Eaton Cheadle

    I don’t know this commercial or any others. I don’t sit in a room with a television in it and even if I did, our TV is only ever used for TV games. I would also hate them if I ever saw them.

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